Okay… So, it’s been a minute since you posted an update on your salon’s social media feed. If it’s been longer than your client’s new hair extensions, well, it’s high time to revamp your approach.
Let’s dive into a lineup of ideas to spice up your salon’s social presence. We’re sharing tried-and-true social media strategies for salons that can help you achieve visibility, engagement, and – yes! – those all-important bookings.
1. Pick Your Platform(s) Wisely
Don’t spread yourself too thin across half a dozen social media platforms. Instead, choose just a couple where you can shine. But which ones?
Peek into some social media demographic data to find out where your ideal clients spend their scroll time. Generally speaking, TikTok is a Gen Z favorite, Instagram is a Millennial must-have, and Facebook attracts more potential salon clients who want to hide stray grays.
Once you find the right place to connect with your target audience on social, you can master the art of how to create an effective social media strategy for that platform.
2. Make Booking Your Salon Services a Breeze
The whole point of posting up a storm is to turn your social buzz into salon bookings. So, make sure to drive traffic from your social media page to your booking site.
Drop your website link in your social media account’s bio. Sprinkle it into as many posts as you can, too. (And make sure your salon website is up-to-date!)
Wish your online followers would follow you all the way into a salon chair? Make it easy to do! Show off how cozy and inviting your salon space is in person. Pin a post or story highlight with your salon services menu and pricing so they don’t have to go digging.
3. You’ve Got It – Flaunt It!
Use your social media posting powers to show why your salon is a serious destination for serious style. Share jaw-dropping before-and-afters and hype up the advanced hair or beauty education your top stylists have under their belts.
4. Serve up Inspiration and Education
Dish out the type of content your audience members will instantly save and share. Earn your spot as a trusted source for anything from useful hair styling hacks and makeup demos to beauty trend analyses and explainer posts about self-care product ingredients.
Stay on top of the hottest salon marketing trends for 2024, too – from short-form video to “try before your dye” augmented reality features.
5. Promote Buzzworthy Discounts
Make dazzling deals a part of your social media marketing strategy to drive engagement. (Who can resist a great deal?) Create exclusive social media offers and giveaways to boost your reach. Also, use your platform to promote ongoing promotions, holiday specials, and other marketing campaigns you have running.
6. Cultivate Community
Wondering how to create a social media campaign strategy that helps you find real-life customers? Get out there and become a part of your local scene.
Try connecting with local micro-influencers. Start sharing user-generated content to showcase your fabulous clients. Start social networking with other local businesses in your area – you can help each other grow. And don’t forget to use geotags to help style-seekers track you down.
7. Be a Social Butterfly
Feeling a little lost behind your content calendar? Here’s one of those time-tested social media marketing strategy ideas that small business owners tend to forget: Stop posting and ghosting – get social!
Take time to actually engage with your followers in real time. Comment, reply, and repost. Show off your stylists’ personalities. And, sign off comments with your name to humanize your salon account’s social media activities.
8. Use Beautiful Branding
Make your hair or beauty business stand out in the newsfeed with an instantly recongizable brand. Stick with a set of beautiful graphic design templates to build consistency across every social media channel. That way, when a follower sees a stunning makeover or swoon-worthy hairstyle, they’ll know it’s your handiwork and nobody else’s.
Need a Stress-Free Way to Elevate Your Salon’s Social Media?
A savvy approach to social can yield some pretty major IRL results – but we know how busy you are running your salon. That’s where Glammatic comes in.
Our team helps busy salon owners curate and automate gorgeous content based on our industry-leading social media strategies for salons. Learn more about our social media marketing services for salons today. Let’s give your online presence the glow-up it deserves!
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