Instagram reel trends for salons are the new way of social media engagement. The fast-paced hair industry demands an engaging approach combined with a lot of creativity. With over 2 billion active users, Instagram is a goldmine for salons to stand out and showcase their services and talent. If you’re a salon owner or a seasoned hairstylist, it’s time to jump on some of the reel trends, create compelling video content, and grow your client base. Here’s how.
1. The Good Old Classic Before and After
Few things are as compelling as a dramatic before-and-after transformation. These reels highlight your salon’s expertise and build credibility with potential clients. Here are some tips to follow:
- Ask your client to pose and work with the camera, capturing closer angles for the ‘before’ execution.
- Use trendy songs to give your reel better exposure across your region.
- Ensure proper lighting to achieve a dramatic “after” (ring lights are essential).
- Keep the backdrop simple so the focus remains on the hairdo.
Instagram reel trends for salons shine when approached the right way. Aim for dramatic transformations when shooting your clients. Avoid overly common styles, like balayage, and promote something new and quirky, such as a pastel pink hairdo or a fun mullet!
One salon that truly embraced Instagram trends and transformed its business is Cedar Hair Studio. Discover how their digital transformation journey in partnership with Glammatic turned creativity into a powerful tool for growth.
Overwhelmed by your salon’s social media?
Let Glammatic take the guesswork out of social media management.
That’s right, we’re covering the cost to give you personalized, actionable insights to boost your online presence. Whether you work with us or not, you’ll walk away with clear, impactful steps to make your social media work smarter for you. Ready to take control and see real results?
2. Day-in-the-Life
Everyone loves a glimpse behind the scenes, which is why behind-the-scenes YouTube videos garner so much attention. These reels create relatability and foster a stronger connection with your audience. Here’s how to execute:
- Focus on one hairstylist from your team who isn’t camera-shy.
- Show their morning routine, commute to work, and morning setup.
- Include a voice-over or a walk-through of what their typical day looks like.
- Keep it authentic and avoid over-editing for a genuine feel.
- Share pricing details for one or two client services, like a blow-dry or highlights, after the hairstylist is done with their work.
To see this in action, take inspiration from Salon Kathleen, one of Glammatic’s clients. In this Instagram reel, they showcase an authentic behind-the-scenes look at their stylists traveling from Idaho to Washington to do their client’s hair, blending relatability with valuable insights for their audience. It’s a perfect example of how to keep things engaging and genuine.
3. Tips and Tricks
Educational content never fails. Everyone loves tutorials, tips, tricks, and FAQ sections. Share bite-sized tutorials or tips on haircare, styling, or popular beauty trends. Focus on a trendy topic of 2025, such as “vibrant copper hair”, and explain how you can help clients achieve the look of their dreams.
Conclude with a call-to-action, encouraging viewers to book an appointment. Offer incentives, such as discounts for clients who comment ‘copper’ on your reel. This approach increases engagement while giving clients a reason to act. It’s a win-win for both parties.
Overwhelmed by your salon’s social media?
Let Glammatic take the guesswork out of social media management.
That’s right, we’re covering the cost to give you personalized, actionable insights to boost your online presence. Whether you work with us or not, you’ll walk away with clear, impactful steps to make your social media work smarter for you. Ready to take control and see real results?
4. Client Testimonials
Happy clients are the best advertisement a salon can have. Testimonial reels build trust and provide social proof of your salon’s quality. Here’s how:
- Ask your client to record a short clip before their treatment.
- Use positive background music to set the tone.
- Add captions across the screen so it’s easier to follow what they’re saying.
- Highlight Google or Facebook reviews to further reinforce your salon’s credibility.
5. The Meme Approach
Jumping on trending challenges or memes can make your content more shareable and help it go viral. While this approach isn’t for everyone (we’re looking at you, high-end salons), it’s a fun way to boost visibility. If you haven’t already, try hopping on trends like “Very Demure Very Mindful” and give them a salon-centric twist!
Boost discoverability with hashtags such as #InstagramReelTrendsForSalons, #ViralInstagramReels, and #SalonReelIdeas #VeryCuteVeryDemure.
Final Thoughts
Which of these salon reel ideas will you try first? You can easily create viral Instagram reels with just an hour of planning and shooting. Staying consistent with posts on Instagram can feel overwhelming when you’re already stretched thin, so why not try these 35 Time-Saving Social Media Content Ideas for Salons to create your social media content for the month? Happy filming and editing—we know you’ve got this!
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