I’m sure you have been in this situation more than once – it’s 6 pm, and you still haven’t posted on Instagram. So you sit down, take out your phone, and stare blankly at the app. Knowing what to post on Instagram can be a nightmare. That’s why we have taken the best Instagram story ideas for salons we work with and packaged them into an easy-to-use content strategy—quick and simple ideas to save you so much time and effort.
Wait a minute! You can even repurpose these ideas for your Reels.
Beginner Instagram story ideas for salons
We have broken these Instagram story ideas into two parts: beginner and advanced. That way, you can start with the basics.
1. Behind-the-Scenes Sneak Peeks
Explanation: People love getting an insider look into their favorite places. Show your audience the inner workings of your salon— Setup before opening, or a peek into your stylist’s toolkit, or your daily preparation rituals.
Implementation Tips: Use the ‘Boomerang’ feature for quick, fun snippets. Add playful captions or stickers to keep it light and engaging.
Example: Share a morning coffee ritual with your team before the salon opens, capturing the warm and friendly atmosphere that clients can look forward to.
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2. Client Transformations
Explanation: Before-and-after photos capture show the magic your salon can create. Highlight your stylists’ skills and your happy clients.
Implementation Tips: Use a combination of photos and videos. Encourage clients to share their excitement and even include a mini testimonial. Don’t forget, we want bookings from this, so include a link to your stylist’s schedule.
Example: Feature a dramatic hair color change with a video clip of the client’s reaction, tagging them to show it is real and increase the story’s reach.
3. Quick Tips and Tutorials
Explanation: Sharing your expertise positions your salon as a leader in the beauty industry. Offer simple hair or beauty tips that your audience can try at home.
Implementation Tips: Keep tutorials short and sweet. Use text overlays to highlight key steps. Add a “Shop Now” button that sends them to your SalonInteractive Store for instant sales.
Example: Show how to create a perfect salon-quality blowout at home using products available in your salon.
If it feels like too much to use all the different ideas at once, just start with these first three Instagram story ideas for salons and repeat them until you get comfortable trying new ones.
4. Polls and Questions
Explanation: Interactive stories like polls and questions encourage responses, which tells the algorithm that this is good content and boosts it. It also gives you valuable insights into your audience’s likes and dislikes so you can make better content and sell more stuff.
Implementation Tips: Use Instagram’s built-in poll and question features. Ask about preferred services, upcoming trends, or favorite products.
Example: Create a poll asking, “Which hair trend are you excited to try next? A) Balayage B) Curtain Bangs.”
5. Product Spotlights
Explanation: Highlight the products you use and sell. This boosts sales and educates your clients on the benefits of professional-grade products. Encourage your supporters to buy from you and not big box stores.
Implementation Tips: Share benefits, usage tips, and client testimonials, and bundle packages. Use eye-catching visuals to grab attention.
Example: Feature a weekly seasonal product, such as a nourishing hair mask, with a demonstration and client feedback on its results.
Overwhelmed by your salon’s social media?
Let Glammatic take the guesswork out of social media management.
That’s right, we’re covering the cost to give you personalized, actionable insights to boost your online presence. Whether you work with us or not, you’ll walk away with clear, impactful steps to make your social media work smarter for you. Ready to take control and see real results?
6. Stylist Spotlights
Explanation: Introduce your team to your audience. This personal touch goes a long way in building trust and loyalty with your clients.
Implementation Tips: Share stories about your stylists’ favorite techniques, tools, products, or their journey in the beauty industry. Birthdays, milestones, and big wins are always a hit. Link to their staff page on your salon website so people can “Learn More” about them.
Example: Highlight a stylist’s favorite hair transformation, sharing their passion and expertise.
7. Client Testimonials
Explanation: Let your happy clients do the talking! Real-life testimonials are ideal for getting potential clients to book an appointment.
Implementation Tips: Record short video testimonials or use text overlay on a client’s photo. Make sure you tag them so they engage and share it with their friends. Happy clients bring in more happy clients!
Example: Share a client’s testimonial about their experience with a new hair treatment, and get a photo of them holding their new product.
8. Special Promotions
Explanation: Offer exclusive deals to your Instagram followers to encourage bookings and boost loyalty.
Implementation Tips: Use countdown stickers for limited-time offers to create urgency.
Example: Announce a “Flash Sale Friday” with a special discount for followers who book through Instagram.
Advanced Instagram story ideas for salons
Now, we move to the more detailed Instagram story ideas that involve more time and energy.
9. Instagram Takeovers
Explanation: Allow a stylist or a beauty influencer to take over your Instagram Stories for a day. This fresh perspective makes your audience pay attention and attracts new followers.
Implementation Tips: Plan the content ahead of time and promote the takeover in advance.
Example: Have a stylist share a day in their life at the salon, featuring client interactions and their favorite styling tips.
10. Live Q&A Sessions
Explanation: Go live on Instagram to answer questions in real-time and share that in your Stories. This interactive format builds a deeper connection with your audience.
Implementation Tips: Announce the session ahead of time. Use the question ticker to ask for questions for you to answer. Keep the conversation lively and engaging.
Example: Host a live Q&A about winter hair care tips, addressing common concerns, and recommending salon products. Give them a special discount for attending the live.
11. Seasonal Trends
Explanation: Keep your content relevant by sharing the latest seasonal trends in hair and beauty.
Implementation Tips: Use eye-catching visuals and simple text to highlight trends and inspire your followers. Add matching music, a poll sticker, or a quiz to make it more interactive.
Example: Share a story series on “Spring Hair Trends,” featuring floral accessories and pastel colors.
12. Client Appreciation Posts
Explanation: Show gratitude to your loyal clients with special shout-outs. This makes them feel valued and more likely to recommend your salon to their community.
Implementation Tips: Use personalized messages and highlight client transformations.
Example: Feature a “Client of the Week” with a photo, their story, and why they’re special to your salon.
13. Behind-the-Brand Stories
Explanation: Share the story behind your salon. This personal touch makes your brand human and attracts clients with the same values.
Implementation Tips: Use storytelling techniques with visuals and text to tell your salon’s mission and journey.
Example: Share the inspiration behind your salon’s name or the vision that drives your team.
14. Countdown to Events
Explanation: Build excitement for upcoming events, such as product launches or salon anniversaries, with countdowns in your stories.
Implementation Tips: Use Instagram’s countdown or reveal feature and include event details to keep followers up-to-date and excited.
Example: Create a countdown for a special “Spring Into Beauty” event with exclusive offers and fun activities.
15. User-Generated Content
Explanation: Encourage clients to share their salon experiences on Instagram. This authentic content increases engagement and trust.
Implementation Tips: Create a branded hashtag for clients to use and regularly share their posts in your stories.
Example: Host a monthly contest encouraging clients to share their new hairdo with your hashtag for a chance to win a free product.
Conclusion
These Instagram story ideas for salons are made to engage your audience, share your expertise, and grow your client base and sales.
Now, we’d love to hear from you! Which idea are you most excited to try out? Have you discovered any other creative ways to engage your audience on Instagram? Share your thoughts and experiences with us.
And don’t forget, if you want to dive deeper into these strategies, reach out to Glammatic if you are ready to transform your Instagram account into a powerful engagement tool!
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