- Read more: How to Gain My First 1,000 Instagram Followers for My Salon Business
Instagram growth for salons doesn’t have to be hard, as long as you have the right tools. Growing an Instagram following from scratch can seem challenging and stressful, and you will face some ups and downs throughout the process, which is why it’s time to turn things around. For salon businesses, Instagram is a powerful…
- Read more: How AI Salon Tools Boost Rankings And Book More Clients
We all know that websites and social media channels are must-have marketing tools for salons to generate more revenue and stay afloat. Salon owners need websites and socials that look professional and rank highly on search engines, attract new clients, and streamline bookings. That’s where AI as a Creative Partner comes in. By combining advanced…
- Read more: 5 Viral Instagram Reel Trends Your Salon Must Try Today
Instagram reel trends for salons are the new way of social media engagement. The fast-paced hair industry demands an engaging approach combined with a lot of creativity. With over 2 billion active users, Instagram is a goldmine for salons to stand out and showcase their services and talent. If you’re a salon owner or a…
- Read more: 15 Quick and Easy Instagram Story Ideas For Salons
I’m sure you have been in this situation more than once – it’s 6 pm, and you still haven’t posted on Instagram. So you sit down, take out your phone, and stare blankly at the app. Knowing what to post on Instagram can be a nightmare. That’s why we have taken the best Instagram story…
- Read more: The Ultimate Guide to Reviving Salon Retail Sales for Salon Owners
In a world where convenience is everything and personalized experiences reign supreme, salon owners are battling to reclaim their salon retail sales from giants like Amazon. You’ve got a bustling salon full of clients who adore your services, but are you tapping into the full potential of online retail? Clients today expect more than just…
- Read more: Glammatic Launches in Square App Marketplace to Provide Beauty Professionals with Seamless Marketing and Operational Solutions
Glammatic, a leading provider of marketing solutions for beauty professionals, today announced its integration with Square, the globally trusted software, payments, and hardware solution for businesses of all sizes. The new offering enables sellers to incorporate Glammatic’s custom websites, managed social media marketing, and branding expertise with their Square online booking site directly from the…
- Read more: 35 Time-Saving Social Media Content Ideas for Salons
Staying consistent with posts on Instagram and Facebook can feel overwhelming when you’re already stretched thin. Creating social media content ideas for your salon falls to the bottom of your to-do list. Finding the time to plan, create, and post content—while keeping up with trends—just isn’t realistic for most busy salon owners. How Often Should…
- Read more: From Overwhelming Chaos to Easy Organization with Glammatic
Running a beauty business is no small feat. For Janae, the driving force behind Salon Kathleen is about blending passion with top-notch organization; all made possible thanks to a wonderful partnership with Glammatic. Juggling Roles with Ease Balancing the roles of a hairdresser, business owner, and mom can be challenging. The organization is just heaven…
- Read more: Cedar Hair Studio’s Digital Transformation is the Ultimate Vibe
Let’s be real—running a salon today is like juggling a dozen beauty tools at once. You’ve got clients to style, a team to manage, and the ever-daunting task of keeping up with your online presence. Emily, the owner of Cedar Hair Studio in Denver, knows this hustle firsthand. Since opening in 2018 and expanding into…
- Read more: Salon 833: From Chair Renter to Top Luxury Spot with Glammatic
Running a business in the beauty industry isn’t easy—it comes with its own set of highs and lows. Lisa Caputo knows this better than anyone. Eleven years ago, she was feeling stuck, working as a chair renter in a salon that didn’t align with her vision. Frustrated, she thought, Why not open my own salon?…
- Read more: 5 Expert Tips: Turn Your Salon Into a Client Magnet
The secret to a thriving salon isn’t just great haircuts, flawless makeup, or cutting-edge techniques. It’s about creating an experience your clients love. When you focus on building an environment that caters to your client’s needs, you can turn one-time visitors into loyal, repeat customers who rave about your business. So, how can you make…
- Read more: Glammatic Is Transforming Salon Brands—Here’s One Owner’s Success Story
Running a beauty business can be incredibly rewarding yet undeniably challenging. From managing a team, catering to clients, and growing your brand, the responsibilities are vast. One salon owner, Joy, shares her journey and how partnering with Glammatic helped transform her business into a thriving and cohesive brand. “I Need to Lead and Grow” Joy,…
- Read more: Salon Booking Link vs. Website: Your Power Combo for Growth
When you’ve got a salon booking link, it might seem like you have everything covered. Clients can easily schedule appointments, and you’re ready to go, right? Well, not quite. While a booking link is a fantastic tool, it doesn’t do everything a salon website can. Think of your salon booking link and website as besties—together,…
- Read more: 12 Salon Marketing Ideas to Elevate Your Business
Leveling up your marketing game will make your salon more visible, attract new customers, and grow your business. You don’t need to be a marketing expert to promote your salon successfully! These expert salon marketing ideas will help you nail salon promotion. Our 12 Best Salon Marketing Ideas You can do an infinite number of…
- Read more: The Value of Specialized Marketing for Beauty Businesses
Running a beauty business isn’t just about making people look good—it’s about creating an experience, building relationships, and staying ahead of the trends. Whether you’ve got a cozy salon or offer specialized beauty services, you know that making your mark in the beauty world takes more than just talent. It takes a deep understanding of…
- Read more: How to Create an Engaging Content Calendar for Your Salon’s Social Media
As a salon owner, maintaining an engaging social media presence is crucial for attracting and retaining clients. One of the best ways to keep your social media content organized and consistent is by creating a content calendar. This guide will help you understand how to create a content calendar for social media that keeps your…
- Read more: Ahead of the Curve: Dynamic Salon Marketing in 2024
Your customers are calling in asking for a seaweed bath or cold plunge therapy, and you’ve got it handled. Rainbow chrome nails or a caramel balayage — not a problem. You are in the know when it comes to on-trend services, and you are ready to serve. But can you say the same when it…
- Read more: How to Make Branding More Accessible as an Inclusive Salon
Fenty Beauty, a cosmetic brand founded by the singer Rihanna in 2017, launched with 40 shades of foundation. This was an outstanding range of skin colors to be represented by a beauty brand. Their international ad campaign also featured women of a wide range of ethnicities, setting the record on YouTube for the largest launch…
- Read more: 6 Ways to Supercharge Online Booking at Your Salon
As a salon owner, you want to make booking appointments as easy as possible for your clients. By optimizing your salon online booking system, you can increase the number of bookings, improve customer satisfaction, and grow your salon business. Here are six actionable strategies to enhance your online booking system. 1. Choose the Best Online…
- Read more: Why DIY Marketing May Cost More in the Long Run
When it comes to promoting your salon, diving into your own marketing might seem like a cost-effective choice at first. After all, who knows your business better than you? However, while going on your own allows small business owners like you to have hands-on control over their branding and outreach, it often comes with hidden…
Behind the Booth
Our goal here at Glammatic is to provide salon owners with valuable insights and tips on marketing your business.
As a salon owner, you know how important it is to get the word out about your services and attract new clients. An effective marketing strategy is crucial for the success and growth of your salon.
We cover topics like social media marketing, email marketing, search engine optimization, and more. Our aim is to share our knowledge and experience to help you better promote your salon, build your brand, and increase your customer base. Whether you’re just starting out or looking to improve your existing marketing plan, we hope you find our articles informative and helpful.
