From Overwhelming Chaos to Easy Organization with Glammatic
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Running a beauty business is no small feat. For Janae, the driving force behind Salon Kathleen is about blending passion with top-notch organization; all made possible thanks to a wonderful partnership with Glammatic. Juggling Roles with Ease Balancing the roles of a hairdresser, business owner, and mom can be challenging. The organization is just heaven…
Cedar Hair Studio’s Digital Transformation is the Ultimate Vibe
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Let’s be real—running a salon today is like juggling a dozen beauty tools at once. You’ve got clients to style, a team to manage, and the ever-daunting task of keeping up with your online presence. Emily, the owner of Cedar Hair Studio in Denver, knows this hustle firsthand. Since opening in 2018 and expanding into…
Salon 833: From Chair Renter to Top Luxury Spot with Glammatic
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Running a business in the beauty industry isn’t easy—it comes with its own set of highs and lows. Lisa Caputo knows this better than anyone. Eleven years ago, she was feeling stuck, working as a chair renter in a salon that didn’t align with her vision. Frustrated, she thought, Why not open my own salon?…
5 Expert Tips: Turn Your Salon Into a Client Magnet
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The secret to a thriving salon isn’t just great haircuts, flawless makeup, or cutting-edge techniques. It’s about creating an experience your clients love. When you focus on building an environment that caters to your client’s needs, you can turn one-time visitors into loyal, repeat customers who rave about your business. So, how can you make…
Glammatic Is Transforming Salon Brands—Here’s One Owner’s Success Story
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Running a beauty business can be incredibly rewarding yet undeniably challenging. From managing a team, catering to clients, and growing your brand, the responsibilities are vast. One salon owner, Joy, shares her journey and how partnering with Glammatic helped transform her business into a thriving and cohesive brand. “I Need to Lead and Grow” Joy,…
Salon Booking Link vs. Website: Your Power Combo for Growth
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When you’ve got a salon booking link, it might seem like you have everything covered. Clients can easily schedule appointments, and you’re ready to go, right? Well, not quite. While a booking link is a fantastic tool, it doesn’t do everything a salon website can. Think of your salon booking link and website as besties—together,…
12 Salon Marketing Ideas to Elevate Your Business
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Leveling up your marketing game will make your salon more visible, attract new customers, and grow your business. You don’t need to be a marketing expert to promote your salon successfully! These expert salon marketing ideas will help you nail salon promotion. Our 12 Best Salon Marketing Ideas You can do an infinite number of…
The Value of Specialized Marketing for Beauty Businesses
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Running a beauty business isn’t just about making people look good—it’s about creating an experience, building relationships, and staying ahead of the trends. Whether you’ve got a cozy salon or offer specialized beauty services, you know that making your mark in the beauty world takes more than just talent. It takes a deep understanding of…
How to Create an Engaging Content Calendar for Your Salon’s Social Media
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As a salon owner, maintaining an engaging social media presence is crucial for attracting and retaining clients. One of the best ways to keep your social media content organized and consistent is by creating a content calendar. This guide will help you understand how to create a content calendar for social media that keeps your…
Ahead of the Curve: Dynamic Salon Marketing in 2024
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Your customers are calling in asking for a seaweed bath or cold plunge therapy, and you’ve got it handled. Rainbow chrome nails or a caramel balayage — not a problem. You are in the know when it comes to on-trend services, and you are ready to serve. But can you say the same when it…
Behind the Booth
Our goal here at Glammatic is to provide salon owners with valuable insights and tips on marketing your business.
As a salon owner, you know how important it is to get the word out about your services and attract new clients. An effective marketing strategy is crucial for the success and growth of your salon.
We cover topics like social media marketing, email marketing, search engine optimization, and more. Our aim is to share our knowledge and experience to help you better promote your salon, build your brand, and increase your customer base. Whether you’re just starting out or looking to improve your existing marketing plan, we hope you find our articles informative and helpful.
