Running a beauty business can be incredibly rewarding yet undeniably challenging. From managing a team, catering to clients, and growing your brand, the responsibilities are vast. One salon owner, Joy, shares her journey and how partnering with Glammatic helped transform her business into a thriving and cohesive brand.
“I Need to Lead and Grow”
Joy, the owner of Chameleon & Company located in North Haven, Connecticut, understands the importance of leadership and growth within her business.
With almost 25 years of experience as a hairdresser and a recent transition to owning her own salon, Joy highlights how crucial a strong partnership can be for business development.
“I need to be able to lead my team. I need to be there for them. I need to grow the salon that way and the people in my salon. So, having this partnership where you guys do your part for my growth, and I do what I do best inside my company.”
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Stepping into Her Salon Ownership Era
Joy has been in business for a year and a half, taking over the well-established Chameleon & Company, a salon with a rich history spanning over 20 years.
“Rebranding has been something I’ve been very passionate about because we have been in business for over 20 years. So I just felt like when I came in as a new owner, I needed to give it a refresh.”
The rebranding process began with many ideas swirling in Joy’s mind. Glammatic stepped in to help channel these ideas into a cohesive vision that significantly impacted the salon’s future direction.
“From the launch point, I was able to just send over my ideas, which were bouncing around like crazy ping pongs in my head. And you guys helped me bring it all together into one cohesive vision. And when we launched the website, that was the starting point of what we were going to head towards.”
Discovering Glammatic
Joy first encountered Glammatic on social media. Understanding that she needed external help, she turned to the experts.
“I first heard about Glammatic on social media, actually. I love feeding myself with as much information as possible and I know I needed help.”
The existing website of Chameleon & Company was outdated and inconsistent. It lacked critical elements like featuring the stylists, which Joy believed was essential for a more engaging and user-friendly experience.
“Our old website had just the information about the owners. Our hours, our pricing. Everything was inconsistent and outdated. And I really wanted to make sure I featured the stylists on the website as well. I also love the aesthetic of the website. The ease for the consumer and what they’re looking at is well laid out.”
The Glammatic Advantage
Joy attributes much of her success to Glammatic’s exceptional customer service and industry focus. The ease of making changes, rapid response times, and the specialized understanding of the salon beauty industry were pivotal.
“Some of my favorite features about Glammatic first and foremost are the customer service and the ease of the response time when I need to make changes. The fact that you were salon and beauty industry-focused drew me in.”
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Building Community and Trust
Glammatic helped Joy not only in reshaping her brand but also in connecting with the local community, bringing in new clients searching for a modern and trustworthy salon experience.
“Glammatic has helped me and my business with The community. I believe that a lot of people in our area are looking for new salons, and they’ve been able to give me the visibility that I want for these clients who are searching for a new place. I need to stay current and I need to stay trustworthy with the community.”
Is Glammatic worth it?
“I would absolutely recommend Glammatic to salon owners, wellness professionals, spa owners, and beauty industry professionals. Your customer service is top-notch, your availability is exceptional, and your knowledge of the industry is extensive. Selfishly, don’t tell anybody in my area because I want to have the best website and the most traction. So don’t tell anybody.”
Joy’s testimony is a powerful reminder of how the right partnerships can lead to remarkable transformations. With Glammatic’s support, Chameleon & Company stands out as a refreshing, user-friendly, and community-centric salon in North Haven. If you’re a salon owner aiming to stay ahead, look no further—Glammatic is the partner you need to shine even brighter.
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