How to Make Branding More Accessible as an Inclusive Salon
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Fenty Beauty, a cosmetic brand founded by the singer Rihanna in 2017, launched with 40 shades of foundation. This was an outstanding range of skin colors to be represented by a beauty brand. Their international ad campaign also featured women of a wide range of ethnicities, setting the record on YouTube for the largest launch…
6 Ways to Supercharge Online Booking at Your Salon
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As a salon owner, you want to make booking appointments as easy as possible for your clients. By optimizing your salon online booking system, you can increase the number of bookings, improve customer satisfaction, and grow your salon business. Here are six actionable strategies to enhance your online booking system. 1. Choose the Best Online…
Why DIY Marketing May Cost More in the Long Run
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When it comes to promoting your salon, diving into your own marketing might seem like a cost-effective choice at first. After all, who knows your business better than you? However, while going on your own allows small business owners like you to have hands-on control over their branding and outreach, it often comes with hidden…
How to Grow Instagram Followers Organically
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Lots of hair salons are fighting for customers these days. People have more choices than ever before, so you must find ways to get their attention and keep them coming back. These days, everyone uses social media, especially Instagram. It’s a great place to show off your salon and what you do best. Using Instagram…
How Salon Software Helps Create a Consistent Client Experience and Loyalty
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In the competitive world of beauty and wellness, offering a standout service isn’t just about the cut, color, or facial treatment your clients receive. It’s about the entire journey—from booking an appointment to the moment they walk out the door, and even beyond. Salon software is the unsung hero in this narrative, providing the tools…
6 Ways Salons Can Fill The Dreaded Appointment Gaps
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Have you noticed a trend in your salon? Clients are stretching out the time between appointments. What used to be a haircut every two weeks is now a monthly trim, and those once-a-month color touch-ups are now every two months. And while some might celebrate a little more free time in their schedules, this also…
8 Effective Social Media Strategies for Salons
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Okay… So, it’s been a minute since you posted an update on your salon’s social media feed. If it’s been longer than your client’s new hair extensions, well, it’s high time to revamp your approach. Let’s dive into a lineup of ideas to spice up your salon’s social presence. We’re sharing tried-and-true social media strategies…
Strategic Social Media Management for Salons: Beyond DIY Posting
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Salons rocking their social media management strategies have a few things in common: But let’s be real: Achieving salon influencer status doesn’t happen overnight. It’s the result of a smart social media management strategy backed up with consistent effort. We get it, you’ve been too caught up with perfecting your styling techniques and setting the…
Glammatic Beauty Marketing and Meevo by Millennium Partner to Elevate Salon Success
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Boston, MA – February 13, 2024 – Glammatic Beauty Marketing, a leading branding, website design, and social media management provider for the beauty industry, announced a strategic partnership with Millennium Systems International, developer of Meevo salon and spa management software. This collaboration offers Glammatic’s expertise in crafting captivating online presences with Meevo’s powerful operational tools,…
5 Salon Marketing Trends Every Owner Should Embrace in 2024
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Attention, stylists! 2024 is here and promises to be a spectacular year. But with marketing trends shifting faster than ever and the online beauty space overflowing with hairsprays and hot tools, it’s time to ditch the dusty marketing playbook. So, grab your creative shears because we’re about to dive into the top 5 salon marketing…
Behind the Booth
Our goal here at Glammatic is to provide salon owners with valuable insights and tips on marketing your business.
As a salon owner, you know how important it is to get the word out about your services and attract new clients. An effective marketing strategy is crucial for the success and growth of your salon.
We cover topics like social media marketing, email marketing, search engine optimization, and more. Our aim is to share our knowledge and experience to help you better promote your salon, build your brand, and increase your customer base. Whether you’re just starting out or looking to improve your existing marketing plan, we hope you find our articles informative and helpful.
