Behind the Booth

Boston, MA – February 13, 2024 – Glammatic Beauty Marketing, a leading branding, website design, and social media management provider for the beauty industry, announced a strategic partnership with Millennium Systems International, developer of Meevo salon and spa management software. This collaboration offers Glammatic’s expertise in crafting captivating online presences with Meevo’s powerful operational tools,…

Attention, stylists! 2024 is here and promises to be a spectacular year. But with marketing trends shifting faster than ever and the online beauty space overflowing with hairsprays and hot tools, it’s time to ditch the dusty marketing playbook. So, grab your creative shears because we’re about to dive into the top 5 salon marketing…

Welcome back, beauty business owners! In this second article of our three-part series on salon SEO for beginners, we’ll focus on eight ways to set up your salon’s website SEO successfully. If you missed it, check out Part 1 of Glammatic’s guide to SEO! As you learned in our first article, SEO (Search Engine Optimization)…

Welcome, beauty business owners, to the world of SEO (search engine optimization)! Glammatic is thrilled to bring you this three-part series, where we’ll **deconstruct the essentials of salon SEO—**a game-changer for your salon’s growth. Firstly, this article dives into why SEO matters for your salon, how Google search operates, and how social media channels can…

Have you ever noticed how your salon seems to ride a rollercoaster of busy and quiet periods? It’s pretty common in the salon world. We see bustling peak seasons, and then there are those slower months like January and July. But hey, who says low seasons can’t be fun and profitable? Let’s jazz up those…

Sometimes, it can feel like you are trying everything to bring in more clients and full your books. But the reality is that it’s a big, wide beauty world out there, and standing out can feel like trying to find the perfect shade of red lipstick – overwhelming. But guess what can give you a…

Your website is often the first impression potential new clients have of your salon. That’s why it’s so important to avoid common salon website mistakes that could turn customers away and make you lose revenue. After all, your website works for you 24/7, so increasing salon website traffic and conversions is critical. In this blog,…

As a salon owner, you know how crucial salon social media marketing is for reaching potential clients. But who has time for learning algorithms, developing content ideas, and responding to comments between styling sessions? Certainly not you! That’s why we created this handy guide to social media marketing for salons. Our goal is to give…

Forget the boring corporate branding stuff – this article will teach you how to showcase your salon’s one-of-a-kind vibe through salon branding. As a salon owner, you know your brand’s unique DNA is about so much more than just a logo. It encapsulates the heart and soul of your hair or beauty business and lets…

As a salon owner, are you struggling to get your social media seen by the right clients? We’ve all been there. But what if I told you there are ways to turn your Instagram and Facebook into client magnets? Let’s dive into easy hacks to make social media work for your salon, bring in those…