Running a business in the beauty industry isn’t easy—it comes with its own set of highs and lows. Lisa Caputo knows this better than anyone. Eleven years ago, she was feeling stuck, working as a chair renter in a salon that didn’t align with her vision. Frustrated, she thought,
Why not open my own salon? How hard could it be?
Spoiler: it wasn’t easy. But with a blend of determination, passion, and a little bit of risk-taking, she did it.
From Chair to Salon Owner: The Birth of Salon 833.
“When I first started Salon 833, I just knew I had to create something better than where I was,” Lisa recalls.
What started as a small operation has now grown into a thriving extension studio. The process wasn’t overnight. It was gradual—one step at a time. It wasn’t just about great hair—Lisa wanted to build a space that made people feel good. Over time, that welcoming, client-centered approach became a signature of Salon 833.
“We developed slowly, refining our skills and creating an environment where clients and staff both felt at home.”
Looking to create a beautiful, safe space your clients will love?
The secret to a thriving salon? It’s not just about great services—it’s about creating an experience your clients love. When your salon is designed with the client in mind, you can turn one-time visitors into loyal customers. From the atmosphere you create to the way you interact with each guest, putting your clients first can set your business apart.
Want to know how to make your salon the go-to spot for clients?
Discover how to turn your salon into a client magnet.
The Marketing Struggle: Finding the Right Approach
But success didn’t come without its challenges, especially when it came to marketing. Like many small business owners, Lisa faced the daunting task of figuring out how to effectively promote her salon without draining her budget.
“Marketing is really difficult,” she admits. “It’s expensive, and you never know which direction to go.”
She tried word-of-mouth and social media and even partnered with a marketing agency. But soon, the costs started piling up, and Lisa found herself frustrated with little to show for it.
“We went from hundreds to thousands of dollars a month, and the results just weren’t there.”
Glammatic to the Rescue: Easy Communication, Real Results
Just when things looked grim, Lisa discovered Glammatic, a marketing partner who understood the beauty industry inside and out.
“I thought, ‘Why not give them a try?’ They focus on beauty, which made me feel like they’d understand my needs better.”
And she wasn’t wrong.
In just the first month, Lisa saw a 30% jump in Instagram engagement. That wasn’t just a vanity metric either—it brought in more clients and re-energized her staff. Website traffic surged by 40%, and bookings increased by 25%. These numbers weren’t just feel-good stats—they represented real growth for Salon 833.
Curious about the kind of results Glammatic can deliver? Discover how Glammatic transformed Lisa’s marketing strategy.
One of Lisa’s favorite aspects of working with Glammatic is how easy collaboration has been.
“It’s been a great couple of months, the communication is seamless, and I feel like they really get what we’re trying to achieve.”
Ready to see the same growth in your business?
The Takeaway for Beauty Professionals
Lisa’s journey highlights something many salon owners know but don’t always act on. Finding a marketing partner who truly understands your industry can be a game-changer. If you’re struggling with expensive, ineffective marketing, maybe it’s time to consider a partner like Glammatic. It might just be the boost your business needs.
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