Leveling up your marketing game will make your salon more visible, attract new customers, and grow your business. You don’t need to be a marketing expert to promote your salon successfully! These expert salon marketing ideas will help you nail salon promotion.
Our 12 Best Salon Marketing Ideas
You can do an infinite number of things to market your business! Below are a few of our favorite creative salon marketing ideas. Feel free to take whatever advice works for you and leave the rest. As you become comfortable with business marketing, you’ll be able to combine tactics to be even more effective.
Marketing is most effective when it truly represents the heart and soul of your salon. Don’t be afraid to make your salon, website, and social media personal and unique. Your branding tells your community who you are, and it shouldn’t be an afterthought.
Salon growth depends on leads turning into repeat customers. Branding is a major part of this, but your clients’ feelings are even more important. Connection and growth should always be your priorities!
These ideas are from our friends at Meevo, who have 50 unique salon marketing ideas here. Check out our collaboration with them, which helps salons with brand brilliance and business efficiency.
Hair Salon Marketing Ideas
- Create a photo opportunity in your salon with your hashtag. When your clients’ friends see their fresh cuts or colors, they will be sure to visit your social media and may even become customers.
- Offer add-on services. Teach your front desk staff and hairdressers the skill of upselling. Also, remember the inventory you have for sale! You should encourage your customers to purchase the products you use on their hair.
- Train your hairdressers in photography. After photos make great social media content! Always make sure to get client consent before taking or posting photos.
- Keep your salon’s branding consistent both in-person and online. Branding is your chance to create a first impression that wows.
Beauty Salon Marketing Ideas
- Elevate the client experience with extras, like drinks or warm towels. A small effort from you can make a special moment for customers.
- Focus on building genuine relationships with your clients. Be present in the moment with everybody who comes in.
- Ask happy customers to leave an online review after their service. These reviews are great free advertising!
- Look into utilizing Google or Facebook ads in your area.
Salon Marketing Promotion Ideas
- Offer discounts or sales. Regular clients love loyalty programs. Also, running sales is effective for bringing in new or returning clients.
- Consider hosting a contest or raffle on social media. This could be simple, like offering a prize with entries for everyone who follows your business or uses your hashtag.
- Offer to add your clients to an email or text list and send out regular salon updates and scheduling reminders.
- Offer birthday discounts for loyal customers or newsletter subscribers.
Salon Marketing Ideas for Social Media
If technology and social media isn’t your biggest business strength, don’t worry. Mastering every platform isn’t necessary for successful salon promotion. For some help, check out our simple guide for nailing social media here!
Marketing is huge for salon success, but business owners can’t be masters of every tool. If you need backup for promoting your salon, turn to the experts on branding, marketing, and social media. Our beauty industry know-how helps us build high quality websites that attract high quality clients.
We’re here to effectively promote your business. As an owner or manager, we know you want to attract clients to your salon and increase sales for your business. For over 6 years, our purpose has been helping salons do just that! We have solutions for all your marketing issues, and the case studies to prove it.
Our amazing team and software will help you automate social media. We’ll also help you develop your salon’s unique personality and online identity. Our team has been lovingly maintaining websites for 7 years, and we are the best at what we do. Our focus on the beauty industry means that we are always up to date with trends in salon marketing.
Learn more about our social media marketing services for salons!
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