Strategic Social Media Management for Salons: Beyond DIY Posting

Salons rocking their social media management strategies have a few things in common:

• They’re great at inspiring and educating their audiences with content that’s so buzzworthy it practically breaks the internet.
• Their social media profiles look as stunning as their hair or beauty services.
• They pull in so many clients via social, there’s talk of waiting lists!

But let’s be real: Achieving salon influencer status doesn’t happen overnight. It’s the result of a smart social media management strategy backed up with consistent effort.

We get it, you’ve been too caught up with perfecting your styling techniques and setting the right vibe to learn how to manage social media for your salon. But you can wave goodbye to slapdash, DIY social media posting with a little careful planning and some insider knowledge.

Here are just a few ways to amp up your social media content strategy: 

Show Off Your Style With Branded Templates 

Ever feel like your salon’s social media aesthetic is all over the place? Well, consistency is key here: Creating a gorgeous grid starts with beautiful, on-brand graphics.

And guess what? Making those eye-popping graphics is a breeze when you have a gallery of professionally created design templates to pull from. Whether you’re showcasing user generated content or prompting a specific salon product or service, high-quality templates translate to create beautiful, on-brand post content.

With a handy collection of templates at the ready, you can be sure every photo you share – from a behind-the-scenes snapshot to a polished promp pic – looks right at home on your feed. Better yet, template-based content is a cinch to edit so it dazzles across all of your social media channels.

Win Big With Clever Campaigns

Part of taking your salon social media management seriously is upgrading from random posts to well-thought-out social media campaigns.

Find ways to link up your salon’s social content with other offers. Tease special promotions and discounts, hype up your stylists who have the most booking availability, or share the scoop from recent blog posts.

Don’t forget to track the efficacy of each marketing campaign with social media analytics, too. Instead of obsessing over vanity metrics, you’ll soon start to understand what actually works for your audience. When you figure that out, just rinse and repeat!

Kick off a Consistent Posting Schedule and Turn Followers into Fans

Consistency is key. Remembering to post regularly is one of those social media management tips salon owners know they should follow, but don’t. We get it, salon life gets hectic. But, if you want your social media presence to grow, you need to constantly feed your social platforms.

With a clear content calendar in place for the month, you won’t be left scrambling and pulling out your hair trying to figure out what to post and when. Just grab the content you need, publish it, and you’re done.

Mix up what you post, too – share different types of content to spark social media engagement and keep potential customers coming back to your brand. Before you know it, they’ll be ready to connect with you IRL.

Ready for Salon-Specific Social Media Support?

Your salon’s social presence deserves a glow-up. Here at Glammatic, we specialize in social media management for salons just like yours.

You can forget about high agency costs or needing a full-time social media manager for your salon. We’ve got you covered with everything from a clear strategy and stunning templates to a killer content calendar – and even a website if you need one.

Learn more about our salon-specific social media services and set up a free consultation today. Let’s make your salon the center of attention on social!