Salon Kathleen gets an average of 800 monthly “Book Now”clicks.

Salon Kathleen was growing fast when it teamed up with Glammatic. It was exciting, but the salon needed to bring in more customers to maintain its growth. Janae, the salon’s owner and operator, found managing its online presence to be both overwhelming and disorganized.

Watch the video from Janae Watterson, Salon Kathleen.

Owner

Janae Watterson

Business

Area: Enumclaw, WA
Staff: 16 Service Providers
Years in Business: 18

Services

Hair Extensions
Hair Cuts, Color, Styling
Aesthetics, Botox, Filler

30%

Organic Website Traffic

540

Av. Booking Clicks

50%

Increase in Ranking Keywords

Salon Kathleen

Before working with Glammatic

Struggling with Competition

Salon Kathleen is in a highly competitive area and was struggling to really stand out on Google and continue to drive traffic to the website.

Overwhelmed with Social Posting

Janae did all the social posting and management while still behind the chair twice weekly.

Outdated Website

Salon Kathleen’s website was outdated and did not match the new brand identity and style they were going for.

Salon Kathleen

Working with Glammatic

41,518

Av. Monthly Social Impressions

21,739

Av. Monthly Accounts Reached

1,869

Av. Monthly Social Engagement

Improvements we made for Salon Kathleen

The team at Salon Kathleen was already doing social posting and had a good grasp of their online brand identity, but they found that consistency and organization were two major hurdles. The owner, Janae, also knew that with the expansion of her aesthetics services, she would need to focus on marketing the services and driving more traffic to the website. Below is a breakdown of the work we did to set them up for success and the work we continue to do to support their growth online.

Website Design

We revamped Salon Kathleen’s website to reflect a moodier and more modern vibe. We expanded their service pages to help drive more local SEO keyword discovery on Google. We redesigned their website with our salon-specific design framework to drive more bookings. A custom page for their foundation was added to allow people to learn more ways they can help.

Mobile Optimization

Our designs are all about making it easy for people to use your website on their phones. This means faster loading times, better search results, and more people doing what you want them to do.

Search Engine Optimization

Competition is high in Enumclaw, WA, so SEO was a big focus for Salon Kathleen. Our engineering team sprinkled local search terms and specific service keywords throughout the website copy to help the salon rank higher on Google. Glammatic’s websites are designed to be SEO optimized and continuously updated.

Social Media Management

Salon Kathleen had a strong social media presence and a dedicated audience, but it lacked consistent branding and posting. We audited their social channels and created a social media strategy for ways to improve. We implemented those recommendations, creating a cohesive brand experience for followers and potential clients. We continue to manage their social media, creating an organized system that drives profile visits and bookings.

Discover how easy marketing can be!

Does balancing your time between styling at the chair and promoting your salon seem like a constant struggle? We want to take the daily grind of website and social media management off your plate. So, let’s chat and see if we can make that a reality.

I want a free consultation!

Glammatic Beauty Marketing

Staying on top of marketing trends in the beauty industry is tough, especially when you’re already doing so much. SEO, social media, website design – it can be overwhelming, right? At Glammatic, we get that. We’re passionate about making digital marketing simpler and more accessible for salon owners like you.

Our done-for-you solution supports you in the digital maze. So, don’t let the fear of the unknown hold you back!